PureForm Aesthetics Sample data Owner cockpit · Downtown & Westside · as of
Owner Strip · Monday Brief
01

Front Door

Demand you already paid for — and where it leaks before it becomes a booking.

The funnel

Every enquiry, from first ring to paid treatment plan.

Speed to lead

Consults booked, by how fast the enquiry was answered.

The first five minutes are the whole game. After half an hour, most of the value is gone.

Where it leaked

Reason-coded, from the phone log and consult notes. Tap a reason to isolate it.

Recovery list

Consults still winnable inside the 7-day follow-up window. Work these first.

02

Chairs

The next 14 days of chair time, priced while you can still fill it.

Booking heatmap

Booked share of each chair block. Pale red blocks are open chair time with a price on it.

Booked solid Thin Open — money left on the table

No-shows by treatment

Blended rates hide the problem. These don't.

Fill order

Open blocks get offered in this order — never to new deal demand first.

03

Profit

Who actually makes money per hour — after product, pay, discounts and touch-ups.

Provider scorecard

Revenue per hour flatters. Contribution per hour is what's left after product cost, provider pay, discounts given and touch-up time. Tap a provider to see why their ranking flips.

Print 03 Profit Provider reports print one sheet per provider under the current filters — made to hand over and file.
04

Loyalty

Members: revenue already collected, credits still owed, renewals still losable.

Membership ledger

Fees, credit use, breakage and renewal health by tier.

Churn cliff — next 30 days

Renewals coming due from members barely using their credits. Low use today is non-renewal next month.

Prepaid liability

Unused member credits are treatments you owe. Ageing by renewal window.

Treatment flywheel

What a first treatment is worth over 12 months — and the second treatment that makes it valuable. Tap a path to view that treatment everywhere.

05

Trust

Every dollar traced from ad click to collected payment — and the ones that don't trace, listed by name.

Reconciliation

Booked revenue matched to collected payments, record by record.

Needs human eyes

The largest collected payments with no matching booking record. Confidence is shown, not hidden.

Attribution chain

Ad spend → booked appointments → collected revenue, reconciled records only. Cost per acquired patient, not cost per lead.